Established in 1927, Maison Schiaparelli was led by the synonymous Elsa Schiaparelli, one of Coco Chanel’s most famous “fashion enemies”. It was on the address 4 Rue de la Paix, the street which still today carries famous names of Breguet, Buccellati, Mouboussin and many more. The company was founded under the name β€œSchiaparelliβ€” Pour le sport ”.

The original product which kicked of the fame of Elsa Schiaparelli, was her hand knitted pullover with a geometric white bow around the neck, contrasting with black wool. It became an instant best-seller in the United States. Continue reading “SHOCKED BY THE SHOCKING PINK”